A lot has been written about the pros and cons of different email marketing services. You can easily end up with analysis-paralysis while deciding among them. Try not to get stuck guessing which will be most cost effective in the long run. Make a decision based on what is comfortable for you now and take comfort that change is inevitable and often good for your business!
MailChimp is popular with new digital entrepreneurs because it is inexpensive to get started and has a simple user interface. Aweber is quite popular with seasoned online business owners and some consider it to be more “pro” than MailChimp. All of services listed will get the basic job done.
One important thing to note – make sure that the service you choose plays well with the platform you select for your web presence!
Opt-In Box Makers
Now that you have an email marketing service, you’ll want your website visitors to opt-in. Here are a few popular opt-in box makers for WordPress: