This is a category of services that many businesses use to create a special destination for a new or existing product. They can be used to solicit interest in a new product or service, announce an upcoming launch, create A/B test pages to evaluate design & marketing copy, or even handle an opt-in program. These services can provide you with pre-designed templates or enable you to design your own with no coding required. It’s a great way to inexpensively test ideas or leverage design templates that experts say improve conversion.