NinetyNine

  • About
  • Huzzah!
  • Services
    • Brand Design
    • Website Design
    • Social Media
    • Real Estate Luxury Site
    • Website Audit
    • Request A Quote
  • Blog
  • Login
    • My Account
    • ‘Niner Clients Slack
    • Client Success Lab
    • Cart

Why Trying to Please Everyone is the Biggest Mistake You Can Make in Your Online Marketing

February 5, 2019 By Team NinetyNine

Share
Tweet
Pin

There are countless websites, blogs and brands doing the rounds on the web but only a select few that ever really make a big splash and fulfill their potential. Why is this?

Think about it…how many times have you seen articles on ‘How to Lose Weight’ or ‘How to Make Money Online’ that don’t have anything exciting or new to say? Meanwhile, the posts that do well on social media are the ones that are highly unique, that are very niche, or even controversial.

The posts that try to please everyone will end up not making much of an impact for anyone. While those that have something very clear to say to a very specific type of person will do well. And there’s a very good reason for that…

Biggest Mistake Online Marketing NinetyNine Media

The Psychology of Sharing

A post will do well on social media when it gets shared. If you can create an article or a blog post that gets shared by all your followers and all their followers, then you will have a chance of going viral – which essentially means breaking one-million readers and potentially exploding as a result.

So why do we share? Here, it’s useful to remember what social media actually is on a fundamental level. Social media is a communication tool and that means that people use it either to express themselves, or to communicate something with someone else.

This is true of sharing too. People tend to share content for one of two reasons:

  1. It says something about them. They like it so that other people will see it on their wall and know what’s on their mind.
  2. It says something about a friend. They share it with a friend to show they’re thinking of them, or perhaps as a joke.

An Example

So let’s take an example. If you write a post on ‘How Working From Home Turns Your Brain to Mush’, then this will instantly appeal to people who work from home and who want to learn more about what impact that might be having on them.

If they agree with your post, if they find it interesting, or if they find it funny, then they may go on to share it on their wall. In doing so, they are reminding their friends that they work from home and maybe trying to help them understand a bit more about who they are.

Meanwhile though, your post might also get shared by people who have friends that work from home. These people will share your content because they’ll want to demonstrate that they understand their friends’ plights, as a way of poking fun, or just as a way to show that they’re thinking of them.

But this only works because your content appeals to a specific type of person. Don’t be afraid to narrow down and to potentially exclude others as a result. That’s how you become a brand with something useful to say.

Share
Tweet
Pin

Filed Under: Digital Marketing

Join The VIP ‘Niner Tribe!

Get free strategy tools and design tips straight to your inbox, plus a special welcome bonus!

Ninety-Nine
Web Design Digital Strategy Santa Barbara
Web Design Digital Strategy Online Entrepreneurs Santa Barbara

Recent Posts

  • Why Your Internet Marketing Hinges On Having a Solid Brand
  • Why Trying to Please Everyone is the Biggest Mistake You Can Make in Your Online Marketing
  • Why This Kind of Influencer Marketing is the Very Best Growth Hack Around
  • How To Write SEO-Friendly Articles
  • How To Write Articles That People Actually Want To Read
  • How to Use Incentives To Build A Killer Email List

OUR LOCATION

In the beautiful seaside town of Santa Barbara, our office is nestled in a canyon between a nature preserve and a surf spot.

START A PROJECT

We’d love to learn more about your project! Tell us more right over here.

LET’S CONNECT

  • Facebook
  • Instagram
Build Email List NinetyNine
Online Influencer Marketing NinetyNIne Media

JOIN THE VIP ‘NINER TRIBE

Get free strategy tools and design tips straight to your inbox, plus a special welcome bonus:

© 2023 NinetyNine Media · All Rights Reserved · Terms of Use · Privacy Policy · Disclaimer· Log in